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10 ways for brands to succeed in 2009

November 28, 2008

My 10 pence:

1. Stand for something bigger than your day-to-day business

2. Be nice

3. Respect the power of good design

4. Nurture what you’re best at…

5. …but experiment lots too

6. Weave a compelling story

7. Nudge, don’t force

8. Love your fans

9. Build recombinance into what you do

10. Have fun

6 Comments leave one →
  1. December 1, 2008 7:08 pm

    Nicely pieced together, Nick! Very helpful.

  2. nickfell permalink
    December 1, 2008 11:42 pm

    Cheers mate!

  3. December 8, 2008 9:46 am

    Ditto to the above, smart and welll-linked. Great stuff. Ta.

  4. nickfell permalink
    December 9, 2008 4:30 pm

    Cheers Matt, much appreciated.

  5. December 18, 2008 11:11 am

    so spot on. It’s all about having gentle conversations with your consumers and finding your purpose in their lives rather than a hard sell

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