Some ‘What ifs’ re: web/marketing/life…
- What if two million people signed up to read the 140-character stream of consciousness of a 38-year old teacher and mother from Lima (e.g. as followers on Twitter)?
- What if, in order to recruit the best people, organisations set creative challenges instead of asking for CV’s or cover letters?
- What if, as a way of nudging people to do something en masse (like voting, buying something, recycling or filling in your tax return), we turned it into one big game? (Inspired by Alfie’s pres. at jMac’s Every Single One Of Us event last night).
- What if ‘digital’ wasn’t a thing that happened on screens but was embedded into all physical objects? (Inspired by these two posts by Russell Davies).
- What if we had access to data on every single ‘mundane’ thing that makes us who we are – from the number of times we’ve pressed the number 7 on a keyboard to the band we listen to most often on a Tuesday – and could then visualise all of this data as a frequency and map it on to the frequencies of others in order to find the closest match to our own? (Inspired by daytum and Dominic Travers at jMac’s Every Single One Of Us event last night).
- What if I could make anything I wanted just by drawing it in the air? (Inspired by FRONT).
What are your What ifs?
Image thanks to Macarena C.
This may sound absurd, but my husband and I used to tell how it’d be nice to have a 4th dimensional door that opens to wherever we want to go. Just the like the one in Fujiko F Fujio’s Doraemon series.
“- What if, in order to recruit the best people, organisations set creative challenges instead of asking for CV’s or cover letters?”
Nice idea but then you wouldn’t have an objective tool to judge some characteristics of your candidates.
sweet! here’s mine:
- what if there was no more distinction between agency and client?
- what if every brand was a content platform, rather than a message bearer?
- what if the cafe down the road made me an ambassador in return for drinking their coffee all day, every day?
@ Zana – a 4th dimensional door sounds very funky indeed. If you ever make one, you know where I am…
@ Omer – can you be more specific about the characteristics you’re referring to?
@ James – great ones, mate. the third is my favourite!