Comments on: Hiding “Easter eggs” in your product/service/advertising http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/ Thu, 08 Jul 2010 21:35:22 +0000 hourly 1 http://wordpress.com/ By: Luke Morgan http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-361 Luke Morgan Fri, 21 May 2010 11:01:23 +0000 http://donttellmymum.com/?p=525#comment-361 Hi Nick, great post. I Remember, back in the day when we/I used to purchase CDs, the first time a friend of mine took hold of my portable CD player and skipped to the last song of the CD and held down the FastForward button. This moment opened a new world for me. Having discovered 'hidden tracks', I went straight to my CD collection and checked every CD I owned. The excitement of finding a hidden track grew every time I threw a CD aside having been let down by the LED screen simply skipping back to Track 1 0:01. I have decided, following your article, that a hidden door/secret room will be the first addition to my first house. Keep'em coming! Hi Nick, great post.

I Remember, back in the day when we/I used to purchase CDs, the first time a friend of mine took hold of my portable CD player and skipped to the last song of the CD and held down the FastForward button. This moment opened a new world for me. Having discovered ‘hidden tracks’, I went straight to my CD collection and checked every CD I owned. The excitement of finding a hidden track grew every time I threw a CD aside having been let down by the LED screen simply skipping back to Track 1 0:01.

I have decided, following your article, that a hidden door/secret room will be the first addition to my first house.

Keep’em coming!

]]> By: nickfell http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-343 nickfell Sat, 09 Jan 2010 12:57:43 +0000 http://donttellmymum.com/?p=525#comment-343 Happy 2010 Windo! T-shirt example is fantastic. Happy 2010 Windo! T-shirt example is fantastic.

]]> By: nickfell http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-342 nickfell Sat, 09 Jan 2010 12:50:07 +0000 http://donttellmymum.com/?p=525#comment-342 Hi dude, Two examples I didn't know about so thanks. Hope Oz and the new gig are treating you well! Hi dude,

Two examples I didn’t know about so thanks. Hope Oz and the new gig are treating you well!

]]> By: nickfell http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-341 nickfell Sat, 09 Jan 2010 12:48:13 +0000 http://donttellmymum.com/?p=525#comment-341 Hey Fi! Thanks for checking out the blog. Yes-that Google example is a great one. There was a New Year countdown when you did the same thing last month. Hope you're doing well-be cool to meet up soon-pull some funny faces like old times! x Hey Fi!

Thanks for checking out the blog. Yes-that Google example is a great one. There was a New Year countdown when you did the same thing last month.

Hope you’re doing well-be cool to meet up soon-pull some funny faces like old times! x

]]> By: Fi http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-340 Fi Tue, 05 Jan 2010 16:29:06 +0000 http://donttellmymum.com/?p=525#comment-340 Nick, I clicked 'I'm Feeling Lucky' on the Google homepage without typing anything into the search box a couple of days ago. Surprise! Well, it made me smile anyway. Loving the blog by the way! Fi x Nick,

I clicked ‘I’m Feeling Lucky’ on the Google homepage without typing anything into the search box a couple of days ago.

Surprise! Well, it made me smile anyway.

Loving the blog by the way!

Fi x

]]> By: andy tyler http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-337 andy tyler Mon, 21 Dec 2009 03:55:59 +0000 http://donttellmymum.com/?p=525#comment-337 Nice post mate. It reminded me of the Konami code (http://www.techcrunch.com/2009/05/08/the-konami-code-strikes-again-facebook-adds-some-flare/) which works in all sorts of different games and applications. Also there are lots of silly little things embedded in operating systems - like in OS X when you hold down shift and minimise a window. Nice post mate. It reminded me of the Konami code (http://www.techcrunch.com/2009/05/08/the-konami-code-strikes-again-facebook-adds-some-flare/) which works in all sorts of different games and applications.

Also there are lots of silly little things embedded in operating systems – like in OS X when you hold down shift and minimise a window.

]]> By: nguyen duong http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-336 nguyen duong Fri, 18 Dec 2009 19:56:36 +0000 http://donttellmymum.com/?p=525#comment-336 car tires/tyres: as tires begin to wear-away, a message starts to appear on different parts of tire [e.g. miles remaining, needs alignment, discount code on next purchase, etc.] tshirt: same principle as above. this time a new design appears after years of washing. I think this idea may already exist somewhere using organic inks. also surfboards as well. the board will reveal a new design that reacts prolonged exposure to the sun. the car example is very interesting. w/vehicles like the audi a8 and ford's sync telematics, there'll be neat ways for brands to add delight to the ownership experience. car tires/tyres: as tires begin to wear-away, a message starts to appear on different parts of tire [e.g. miles remaining, needs alignment, discount code on next purchase, etc.]

tshirt: same principle as above. this time a new design appears after years of washing. I think this idea may already exist somewhere using organic inks. also surfboards as well. the board will reveal a new design that reacts prolonged exposure to the sun.

the car example is very interesting. w/vehicles like the audi a8 and ford’s sync telematics, there’ll be neat ways for brands to add delight to the ownership experience.

]]> By: Brand delight « One Size Fits One http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-331 Brand delight « One Size Fits One Tue, 08 Dec 2009 08:11:18 +0000 http://donttellmymum.com/?p=525#comment-331 [...] sort of made my morning. I love those moments of delight. Like a virtual easter egg. Possibly related posts: (automatically generated)T=r+d (Trust = Reliability + Delight)A New [...] [...] sort of made my morning. I love those moments of delight. Like a virtual easter egg. Possibly related posts: (automatically generated)T=r+d (Trust = Reliability + Delight)A New [...]

]]> By: james http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-330 james Mon, 07 Dec 2009 23:28:30 +0000 http://donttellmymum.com/?p=525#comment-330 i agree with anjali that the easter egg could be the entire organising principle of brands' marketing. especially when it comes to entertainment properties, like the games and films referenced in the comments so far...discovering a new layer to the story or unlocking a new way to experience it being so important to immersing yourself in it. a lot of the watchmen stuff worked like that. yes, there were the well-seeded, brilliantly constructed youtube vids that everybody saw. but to fanboy geeks like me, the discovery of less visible things like pdfs of mock posters were also really exciting. i liked being able to hunt them down. another more prosaic example of easter eggs might be the 'hidden tracks' that you find at the end of cds. and there's something interesting in the social aspect to this, isn't there...like what does it say to your peers/fellow consumers/other fans that you have or haven't made these discoveries? i agree with anjali that the easter egg could be the entire organising principle of brands’ marketing. especially when it comes to entertainment properties, like the games and films referenced in the comments so far…discovering a new layer to the story or unlocking a new way to experience it being so important to immersing yourself in it.

a lot of the watchmen stuff worked like that. yes, there were the well-seeded, brilliantly constructed youtube vids that everybody saw. but to fanboy geeks like me, the discovery of less visible things like pdfs of mock posters were also really exciting. i liked being able to hunt them down.

another more prosaic example of easter eggs might be the ‘hidden tracks’ that you find at the end of cds. and there’s something interesting in the social aspect to this, isn’t there…like what does it say to your peers/fellow consumers/other fans that you have or haven’t made these discoveries?

]]> By: nickfell http://donttellmymum.com/2009/12/01/hiding-easter-eggs-in-your-productserviceadvertising/#comment-327 nickfell Thu, 03 Dec 2009 21:50:14 +0000 http://donttellmymum.com/?p=525#comment-327 Thanks Anjali! Glad you liked the post. Yes, the sitting on the remote might be a little far-fetched but you get my point, right? ;) N Thanks Anjali! Glad you liked the post. Yes, the sitting on the remote might be a little far-fetched but you get my point, right? ;)

N

]]>